Updated Branding for an Expanding Wellness Business

With an expanded offering that included apparel and essential oil-infused products, Eleanor the Yogi was ready for a brand to carve out a place for herself in the wellness community.

Eleanor’s love of bringing calm and care to others inspired the clean lines incorporated into the logomark. With a nod to the Hindu deity Ganesha, a major source of inspiration for Eleanor, and a prominent “e” monogram, the branding feels personal. The universal and recognizable logomark was easily adapted for web, product packaging and apparel design. The finished brand was recognized in the 2017 IDA (International Design Awards)

Client: Eleanor the Yogi | Assets: Branding, Logo, Style Guide + Package Design.